1/22/14 Eastern student earns state recognition
By Karen Carter, Enterprise Editor, The Mebane Enterprise 1/22/14
Reprinted with permission.
A local, high school student has earned state-wide recognition for creating her own business.
Lauren Kirby, a sophomore at Eastern Alamance High School, said she never thought of opening her own business until she took a business course, Sports Marketing 2, from her teacher Stephen Smith.
Kirby told the Enterprise last Saturday, after she finished cheerleading at the JV basketball game for Eastern, that the benefits of opening a business are having money, being an owner, and providing a service for other people.
“My teacher (Stephen Smith) inspired me and told me about the benefits of what could happen if I created my own business,” said Kirby.
She came up with the idea all on her own to create a business she would like to own: “Kirby’s Country Ice Cream” with the emphasis on country.
Not really a chocolate lover, she said, she nevertheless chose chocolate and vanilla, the basics, for her homemade ice cream, “from our very own family farm.”
The Kirby farm would not only feature delicious ice cream but get involved in supporting high school athletics, said Kirby.
Lauren is the daughter of Eastern’s athletic director and head football coach John Kirby and Audrey Garrett Elementary school teacher Lisa Kirby, a winning combination for scholastic achievement, sports, and business. (Her brother JT is a freshman at Appalachian State University, a 2013 Eastern graduate.)
Lauren Kirby said part of her assignment for designing her own business included planning the financial aspects.
For advertisement, she chose billboard coverage near the Mebane Tanger Outlet, sponsorship of EA athletics, and of course, advertisement in her hometown newspaper, the Mebane Enterprise. (The last answer came from a question from the Enterprise.)
Kirby also produced commercials in support of her business, pictures of the family farm, the ice cream and messages to come out to the family farm and enjoy the homemade ice cream.
After she entered the business competition and found out she was one of the top 10 semifinalists, she had to prepare a video and a power point presentation.
The judges picked three winners, emailed her teacher, and she found out she placed second in the state.
Asked if she would enter it again, Kirby said, “Yes, I felt I had accomplished something and it was exciting.”
When asked what she would tell her peers, she said, “If you work hard and try to do your best, you can always accomplish your goals.”
Kirby said she also wanted to thank her teacher for guiding her through the process.
Kirby is a JV cheerleader, secretary of the student council, was on the Homecoming Court for 2013, loves being an Eagle Maniac, and serving as a member of the FCA (Fellowship of Christian Athletes).
Six North Carolina high school students won highest honors in the state-wide Hop on the BUS! Business Plan competition in December 2013.
The students attend Jordan Matthews, Eastern Alamance and Walter Williams Academy of Finance High Schools.
Forty-three (43) teams and well over 150 students participated in the competition. The winning students will be formally recognized for their accomplishments at the North Carolina Council for Economic Education’s award ceremony in May.
The Hop on the BUS! High School Business Plan competition is a state-wide competition open to all North Carolina High School students. Teams submitted full business plans, which were judged by small business experts from around the state.
From these entries the top ten were chosen as semi-finalists. These semi-finalists were invited to create a video presentation of their business plan to be reviewed by another panel of judges. The scores from the written business plan and the video presentations were used to select the top three teams.
The top three teams include: 1st Place- Team Name: Earl’s Tea Room with students: Madison Walters- 10th and Marissa Devine- 11th from Jordan Matthews High School, Siler City, Teacher: Luke Nicks.
Second place went to Kirby’s Country Ice Cream from student, Lauren Kirby,
10th grader at Eastern Alamance High School, Mebane. Her teacher was Stephen Smith.
Third Place went to Team WebFlex with students: Nathan Bodenheimer- 12th grade, Promise Nwoko- 11th grade, Griffen Dupree- 11th grade from Walter M. Williams High School Academy of Finance, Burlington. Their teacher was Rhonda Farmer.
This is the eighth year of the competition. The competition is sponsored by the North Carolina Council for Economic Education, North Carolina Department of Public Instruction, North Carolina REAL Enterprise, and North Carolina Rural Center.