The purpose of our Brand Style Guide is to help secure the professional and consistent use of a brand, including the district name, logos, color scheme and typography.

These branding guidelines reflect Alamance-Burlington Schools' commitment to excellence by reinforcing the correct usage of all visual elements throughout all forms of communication. Branding guidelines are applied to all district materials, whether print or digital. This includes newsletters, press releases, publications, presentations and marketing materials. Knowing how to use brand style guides ensures a consistent and controlled message and is essential in presenting a strong, unified image of the school district.

Please follow these guidelines closely to ensure the brand is consistent across all communications.

Logos are the visual representation of the school district's history, culture, and values. It is recognizable at a glance and is used on educational print media, school materials and gear, websites and other external communications. This design maintains the ABSS star representing excellence and includes a new design element to represent our look toward the future as we continue to be "Student Centered, Future Focused." Alamance-Burlington School System logos are transparent PNGs.

Small format logo image file. For staff email signature only. To download, click on the image to expand, right click, and then click Save Image As.

Small social media profile pictures. For staff social media profile use only. To download, click on the image to expand, right click, and then click Save Image As.

Large format logo image files. To download, click on the image to expand, right click, and then click Save Image As.

Black Version (may not show on a dark background)

White Version (may not show on a white background)

If you are not an ABSS employee and you would like to use any logos in your publications, please contact the Public Information Office for permission. You may also request vector logos for printing.

James Shuler, Digital Media Coordinator

Email: james_shuler@abss.k12.nc.us

Click on guide to download.