The North Carolina School Public Relations Association (NCSPRA) honored Alamance-Burlington School System today with eight Blue Ribbon Awards for excellence in school communications and public relations. This recognition highlights ABSS' outstanding efforts in strategic communication around key district initiatives and events over the past year. Thirty-five school districts across the state were honored today in a ceremony in High Point.
ABSS earned top honors for its effective crisis communication and community outreach during the summer's mold remediation project. The District also received recognition for its innovative social media campaign with the Burlington Sock Puppets to boost summer reading. Additional awards were given for the strategic plan communication, Every Minute Matters campaign, the inaugural celebration of top staff called the Evening of Excellence, and digital media coverage of the Farm to Table program.
Digital Media Coordinator James Shuler won two gold awards. One in the photography category for capturing students in the Farm to Table program and for the District Strategic Plan publication.
ABSS Honors:
Gold Marketing - ABSS All Star Reading Campaign with Burlington Sock Puppets
Gold Events - Evening of Excellence
Gold Publications - ABSS Strategic Plan
Gold Photography - Farm to Table Event
Silver Digital Media Engagement - Every Minute Matters Campaign
Bronze Electronic Media - Difference Makers - Occupational Therapy Month
Bronze Excellence in Writing - Mold Crisis
Bronze Electronic Media - New Southeast Alamance High School Video Tour
"We believe strong relationships are built on open and honest communication," said Superintendent Dr. Dain Butler. "I'm proud of the work we've done to communicate clearly, especially during the various crisis situations this past year. Our Public Information Office works tirelessly to keep our community informed in a straightforward way."
Valerie Newton, NCSPRA President and Director of Communication and Family Engagement
for Sampson County Schools, said the work of the award winners exemplifies the high standards of the North Carolina School Public Relations Association and the outstanding work of its members. “We are extremely proud of the work being done by NCSPRA members across the state, and the Blue Ribbon Award winners have demonstrated excellence in all facets of communication. Their expertise and professionalism in the field of communications highlight the superior work being done by North Carolina public schools, and their accomplishments deserve recognition. I congratulate all of our winners for the outstanding work they do to support students and teachers and promote public education.”
NCSPRA is a statewide professional organization serving school communication professionals across North Carolina. Its mission is to build support for public education through effective public relations.
"This recognition inspires us to keep improving how we share information in our District," said Public Information Officer Les Atkins. "By telling stories about our students, teachers, and schools, we can showcase all the amazing things going on at ABSS. Communication is key to building relationships and trust."
